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Thermador Enlists Jaden Hair of Steam Kitchen
March 22, 2011
Food-Blogging Sensation to Contribute Recipes and Posts for Thermador's Blog; Joins Two Peas and Their Pod as Thermador Partnered Bloggers
Thermador kitchens around the country are about to get even steamier.
The luxury-appliance brand, buzzing lately from the introduction of its Steam & Convection Oven, announced today it has partnered with food-blogging sensation Jaden Hair of Steamy Kitchen, widely considered one of the food industry's most influential personalities. Hair will be crafting recipes in her new Thermador professional kitchen, and will serve as a contributor to Thermador's social media platforms, including its blog: www.thermador.com/blog.
Rated one of the eight best food bloggers by Forbes.com, Hair is also a food columnist for the Tampa Tribune and Discovery Channel's Health blog, and appears regularly on the "Daytime" television show, syndicated in 120 markets. She is also a frequent panelist speaker at top food-blogging conferences, such as BlogHer Food, and was ranked No. 1 on Slashfood's list of "Sexy Chefs: 10 Hottest Women in the Food Industry 2011."
"We are extremely excited to welcome Jaden Hair to the Thermador brand family," said Zach Elkin, director of the Thermador brand. "Jaden's mantra of fresh and healthy cooking aligns beautifully with our message, especially with our increased presence in the steam-cooking arena. Additionally, Thermador's partnership with Jaden further strengthens our relationship with the food-blogging community, which provides a direct link to the cooking enthusiasts we are so passionate about."
Hair joins Thermador as the brand's second partnered food blogger; Maria Lichty of the Two Peas and Their Pod culinary blog joined forces with Thermador late last year. Lichty, based out of Salt Lake City, recently completed a kitchen remodel, replacing her former appliances with Thermador while documenting the process on both her blog and Thermador's.
Thermador's food-blogger partnerships are one of the key marketing initiatives of the luxury-appliance brand's overall revitalization campaign. Targeting the culinary enthusiast, or those most passionate about cooking and entertaining at home, the Thermador 2011 marketing campaign also focuses on two steam-focused product debuts: the Steam & Convection Oven, which was unveiled in October 2010, and another industry innovation set to launch this summer.